Fractional COOs &
Revenue Architecture
We deploy high-level operational engineering and revenue marketing strategies to eliminate waste and maximize your organizational output.
Vector 1: Revenue Marketing Strategy
Funnel optimization, targeted multi-channel acquisition, and digital footprint scaling to convert high-value traffic into sales.
- Automated Intake Profiling
- Lead Capture Response Speed (< 2 mins)
- Dead Lead Resurrection Systems
Vector 2: Operational Engineering
Deep-dive workflow audits, mapping daily operational friction, and rewriting organizational SOPs to eliminate waste and maximize human capital.
- Single-Point-of-Failure Vulnerability Audits
- AI Agent Delegation for Repetitive Tasks
- Process Execution Redundancy Elimination
Operational Reality
The difference between fragmented effort and engineered execution.
Fragmented Operations
- ✗
Data Silos
Information trapped in spreadsheets, sticky notes, and individual inboxes.
- ✗
Manual Follow-Up
Sales and operations rely on human memory, leading to dropped opportunities.
- ✗
Founder Dependency
Every critical decision and process bottleneck requires executive intervention.
Operational Intelligence
- ✓
Centralized CRM Architecture
A single source of truth connecting field, office, and executive leadership.
- ✓
Automated Workflows
System-driven execution ensures flawless follow-up and process adherence.
- ✓
Executive Visibility
Real-time dashboards provide actionable insights for strategic scaling.
The Engine Beneath The Surface
We design and implement the exact data flows, automation triggers, and operational pathways required to scale without breaking.
Capture
Routing
Realization
Embedded Infrastructure
We don't leave SOPs in a dusty Google Drive. We embed them directly into the CRM architecture so your team executes flawlessly, every time.
Lead Response SOP
Automated routing and forced < 5 min response protocols.
Proposal SOP
Standardized creation, tracking, and follow-up sequences.
Client Onboarding SOP
Zero-friction transition from closed-won to active service.
Communication SOP
Unified templates, cadences, and escalation triggers.
Precision execution is built—not improvised.
The Intelligent Sales Infrastructure
Every lead creates behavioral and operational data. We connect that data to automated workflows, embedded SOPs, and measurable decision points—turning the sales funnel into an intelligent revenue system.
From attraction to retention, every stage is structured, automated, measured, and continuously optimized.
Revenue Journey
CRM Automation
Behavioral Analytics
"Every lead should enter the system with a known source, assigned status, and defined response path."
CRM Automation Architecture
Decision Intelligence
Stage Insight
"Every lead should enter the system with a known source, assigned status, and defined response path."
SOPs Embedded and Enforced Through the CRM/App
Lead Response SOP
Target response: under five minutes where operationally appropriate
Call and Communication SOP
Structure, tone, frequency, and documentation standards
Follow-Up SOP
Cadence, templates, responsibilities, and escalation timing
Pipeline Movement SOP
Clear exit and entry criteria for each stage
Data Entry SOP
Notes, tags, activity updates, and required fields
Escalation SOP
When, why, and how opportunities are escalated
Retention SOP
Check-ins, value delivery, customer health, and expansion triggers
Continuous Optimization Engine
Customer FeedbackAI InsightsSystem Refinement
The system learns. The team improves. The business scales.
* Potential outcomes depend on implementation quality, adoption, offer strength, sales execution, and available data.
Your Funnel Should Not Depend on Memory, Manual Follow-Up, or Individual Heroics
Make Cents Inc. identifies where revenue movement breaks down, architects the required infrastructure, automates repeatable execution, and measures the behaviors that determine performance.